In Doppelganger, Naomi Klein takes a journey into the uncanny world of anti-vaxxer conspiracy theory and far right propaganda. As she goes through the looking glass, she discovers dark forces bent on warping our politics in their image. What starts as a story of mistaken identity with her namesake Naomi Wolf, soon becomes a parable of how social media and identity transformed a liberal feminist into a gun-toting momfluencer sidekick to Steve Bannon. Ash sat down with Naomi to talk about the perils of personal branding, Barbie’s environmental footprint and the war mentality of the far right.
You can buy Naomi’s book here: https://www.penguin.co.uk/books/453962/doppelganger-by-klein-naomi/9780241621301