Far-Right Party ‘Thrilled’ by ‘Remarkable Achievement’ of Losing Election

Congratulations!

by Simon Childs

16 May 2024

Losing Homeland Party candidate Roger Robertson. @Homeland_Party on Twitter
Losing Homeland Party candidate Roger Robertson. @Homeland_Party on Twitter

Far-right political party Homeland has hailed its performance in a local election as a “remarkable achievement”, despite its candidate coming third and halving his vote share from the last election.

A seemingly AI generated statement on the Homeland website said: “We are thrilled with our efforts in the Hart district council election. As a political party, we have achieved a significant milestone by running a successful campaign for our candidate, Roger Robertson.”

Robertson was contesting the Hartley Wintney ward of Hart district council in Hampshire, south east England, in May’s local elections. He is currently a member of Hartley Wintney parish council.

Readers could have got the idea that Robertson had won the election, as the statement continued: “This is a remarkable achievement, considering that our party was formed only a year ago, and it is highly inspiring for all of us to see that we can push our message positively throughout our communities.”

In fact, Homeland’s candidate came third with 335 votes (13%), trailing to the Lib Dems and the victorious Conservatives. This is about half as many votes (569) as Robertson won when standing as an independent last year.

That’s despite the fact that Homeland mobilised the majority of its organisers and activists from across the country behind Robertson, with up to a dozen activists leafleting the small village every weekend in the month before the election, according to anti-fascist research group Red Flare.

The statement on Homeland’s website made no mention of the result, but said: “Through this collective effort, our party is already positively impacting the future of local politics. Your support from every member has been the cornerstone of our success.”

Putting the statement through AI detection tools shows a high likelihood that the statement was written by an AI bot such as Chat GPT.

On social media, Homeland spokespeople admitted that they didn’t win, but said the result showed that Homeland is “on a roll”.

Novara Media previously reported how the far-right party, which is a split from the neo-Nazi Patriotic Alternative, campaigned in February’s Wellingborough byelection without actually running a candidate.

Homeland follows the “ladder strategy” previously developed by the National Front and the BNP, in which far-right activists slowly and methodically build power at a community level, even running for positions on allotment committees and school parent councils, in order to gain a good reputation locally before standing in general elections.

Meanwhile, in London, tiny fascist party Britain First lost its £10,000 deposit fighting the mayoral election, winning a pitiful 0.83% of the vote and trailing satirical candidate Count Binface.

Simon Childs is a commissioning editor and reporter for Novara Media.

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