Support Us
We are a not-for-profit organisation directly powered by our supporters.
Every penny we make flows directly into producing independent journalism and expanding our coverage.
We maintain our editorial autonomy by refusing corporate sponsorships, venture capital, subscription barriers, and paid content.
Thousands of people like you are already supporting our vision of a free media. You can join them today.
Be part of the changeWe are a not-for-profit organisation directly powered by our supporters.
Every penny we make flows directly into producing independent journalism and expanding our coverage.
We maintain our editorial autonomy by refusing corporate sponsorships, venture capital, subscription barriers, and paid content.
Our Funding
It's a key principle that has always underpinned our funding model.
Our supporters are individuals who donate to us on a monthly or one-off basis. We ask for one hour’s wage a month, but you can become a supporter with whatever you can afford.
Supporter donations made via our website make up the vast majority of our annual income (around 89% in 2022). These donations are what we use to plan our future and grow the organisation, whether it’s taking on more staff or expanding our range of content.
Other Sources
Our YouTube channel
Growing from strength to strength
We get a small portion of income from YouTube Premium users who watch our videos, and from the ads that YouTube places at the beginning of and/or during some videos (16% of our annual income in 2022). This generic advertising is controlled by Google AdSense and allocated on the basis of real views
Follow us on YouTube
Merch
We sell a range of merchandise through the Novara Media shop
Our merchandise is sold directly from our Leeds office and produced to the highest labour and environmental standards. It all supports our journalism!
Check out our merch
Events
Events let you get up close with the best of Novara IRL - from big interviews to banging parties
Any money we make from events goes straight back into our independent, truthful journalism. Check out the programme, and see you there!
See all events