We are looking for a Social Media Manager to coordinate our output across platforms including (but not limited to) X, Instagram, Facebook, TikTok and YouTube.

Social media is a crucial editorial output, often perceived as our ‘voice’. It is how we get articles, audio and video content to our existing audience and how we reach new ones. It is also increasingly how we respond first to breaking news and fill gaps in our coverage.

We see the right candidate progressing into a key editorial, strategic and managerial position within the organisation and hope to attract an exceptional candidate who understands the importance and potential of the role. A constructive and flexible approach is crucial, as well as a willingness to innovate.

You will be expected to integrate into existing teams, working closely with Section Heads to develop workflows and intelligent, bespoke strategies to optimise their content.

You will be responsible for overseeing a strategy to grow our audience on existing and emergent social media platforms. This will involve commissioning and creating social-first content. You’ll have the opportunity to work with freelancers and existing staff to define and develop the social media team. 

You will need excellent copywriting skills and some experience in journalism; a keen political sense and active engagement with current affairs; and impeccable attention to detail and a thorough understanding of different social platforms and how they can be used to reach new audiences, including those we may currently be neglecting.

You will be able to balance day-to-day content demands with planning ahead to successfully create, implement and monitor growth strategies. You will be able to work well with existing teams and may eventually manage your own, as you gain the confidence to make autonomous decisions about editorial and strategic priorities, resource allocation and section development. You will be unflappable, ‘always on’, tapped into what’s happening and willing to work flexible hours to fulfil the needs of a growing media organisation.

We particularly encourage women and BAME applicants.

If you have questions about the role please email [email protected].

Key Responsibilities

• Run all of Novara Media’s social media channels; Instagram, Facebook, X, TikTok, WhatsApp, YouTube.
• Work with Section Heads to commission high-quality social media content – including gathering, accepting and rejecting content ideas from other staff as appropriate.
• Be confident embodying the voice of Novara Media across social media channels.
• Ensure all social copy is to a high standard and free of errors.
• Integrate into existing teams and create efficient workflows.
• Create strategies to optimise articles, video and audio content.
• Create platform-specific assets derived from our articles, video and audio content.
• Gain an understanding of Novara Media’s content, talent and production capacity, and know how to efficiently use our existing resources to their best potential.
• Create bespoke rapid-response content.
• Coordinate original social-first reporting, e.g. protest coverage.
• Identify evergreen content and work on repackaging it.
• Increase our social media following on all platforms.
• Be obsessed with metrics and confident suggesting improvements.
• Research best practice, trends and platform developments, e.g. algorithm changes, emerging platforms/audiences.
• Manage freelance social media producers and develop the foundations and strategy for a larger team.
• Manage a budget to commission freelancers and license content.
• Participate in NM business and/or editorial strategy meetings as required (upon completion of probationary period).

The ideal candidate will have the below skills

Essential:

• Experience in a social media role at a relevant organisation
• Interest in news, current affairs, British politics and the global left
• Commitment to the aims and values of Novara Media
• Strong editorial judgement
• An excellent written and verbal communicator
• Excellent copywriting skills
• Meticulous attention to detail
• Basic video editing skills
• Very organised
• Passionate about social media
• Flexible, resilient and switched on; good at problem-solving; constructive; able to plug gaps

Additional desirable skills:

• Experience in journalism and/or a relevant degree/diploma (NCTJ, MA in Journalism
• Newsroom experience
• Knowledge of media law
• Adobe Creative Suite skills
• Experience with Figma
• Your own established social media presence

Details

Location: You will be expected to work primarily in our London offices – although partial remote working is possible and exceptions can be made for the right candidate.

Hours: 32 hours per week, with the expectation that you will work flexibly including evenings and weekends as required.

Pay: £34,944 per annum (actual), expected to rise to £35,776 in October 2025. 

Benefits

• Flat pay structure*
• Professional development opportunities
• Creative and comradely work environment

Closing date: 29 June 2025