Job: Social Media Manager

We are looking for a Social Media Manager to coordinate our output across platforms including (but not limited to) X, Instagram, Facebook, TikTok and YouTube.

Social media is a crucial editorial output, often perceived as our ‘voice’. It is how we get articles, audio and video content to our existing audience and how we reach new ones. It is also increasingly how we respond first to breaking news and fill gaps in our coverage.

We see the right candidate progressing into a key editorial, strategic and managerial position within the organisation and hope to attract an exceptional candidate who understands the importance and potential of the role. A constructive and flexible approach is crucial, as well as a willingness to innovate.

You will be expected to integrate into existing teams, working closely with section heads to develop workflows and intelligent, bespoke strategies to optimise their content.

You will be responsible for overseeing a strategy to grow our audience on existing and emergent social media platforms. This will involve commissioning and creating social-first content. Eventually, you may have the opportunity to expand and develop the social media team, including by making new hires, working with freelancers and handling budgets. 

You will need excellent copywriting skills and experience in journalism; a keen political sense and active engagement with current affairs; and impeccable attention to detail and a thorough understanding of different social platforms and how they can be used to reach new audiences, including those we may currently be neglecting.

You will be able to balance day-to-day content demands with planning ahead to successfully create, implement and monitor growth strategies. You will be able to work well with existing teams and may eventually manage your own, as you gain the confidence to make autonomous decisions about editorial and strategic priorities, resource allocation and section development. You will be unflappable, ‘always on’, tapped into what’s happening and willing to work flexible hours to fulfil the needs of a growing media organisation.

We particularly encourage women and BAME applicants.

Key Responsibilities

  • Run all of NM’s social media channels (Instagram, Facebook, X, TikTok, Whatsapp, YouTube).
  • Work with section heads to commission high-quality social media content – including gathering, accepting and rejecting content ideas from other staff as appropriate.
  • Be confident embodying the voice of NM across social media channels.
  • Ensure all social copy is to a high standard and free of errors.
  • Integrate into existing teams and create efficient workflows.
  • Create strategies to optimise articles, video and audio content.
  • Create platform-specific assets derived from our articles, video and audio content.
  • Gain an understanding of NM’s content, talent and production capacity and know how to efficiently use our existing resources to their best potential.
  • Create bespoke rapid-response content.
  • Coordinate original social-first reporting, e.g. protest coverage.
  • Identify evergreen content and work on repackaging it.
  • Increase our social media following on all platforms.
  • Be obsessed with metrics and confident suggesting improvements.
  • Research best practice, trends and platform developments, eg algorithm changes, emerging platforms/audiences.
  • Manage freelance social media producers and develop the foundations and strategy for a larger team.
  • Manage a budget to commission freelancers and license content.
  • Participate in NM business and/or editorial strategy meetings as required (upon completion of probationary period).

Person Specification


  • Experience in journalism and/or a relevant degree/diploma (NCTJ, MA in Journalism)
  • Experience in a social media role at a relevant organisation
  • Knowledge of media law
  • Interest in news, current affairs, British politics and the global left
  • Commitment to the aims and values of Novara Media
  • Strong editorial judgement
  • An excellent written and verbal communicator
  • Excellent copywriting skills
  • Meticulous attention to detail
  • Video editing skills
  • Very organised
  • Passionate about social media
  • Flexible, resilient and switched on; good at problem-solving; constructive; able to plug gaps


  • Adobe Creative Suite skills
  • Experience with Figma
  • Newsroom experience
  • Your own established social media presence

Location: You will be expected to work primarily in our London offices – although partial remote working is possible and exceptions can be made for the right candidate.

Hours: 32 hours per week, with the expectation that you will work flexibly including evenings and weekends as required.

Pay: £33,280 per annum (actual), rising to £34,112 in October 2024.

Applicants should prepare a CV and a supporting statement of up to 400 words explaining why they’re a great hire for this role, and for NM. Shortlisted applicants will be contacted for interviews to be held at the NM offices in Bermondsey or remotely on 24 June.

Send your application in a single email to [email protected] with SOCIAL MEDIA MANAGER in the subject line.

Closing date: 19 June 2024

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We’re up against huge power and influence. Our supporters keep us entirely free to access. We don’t have any ad partnerships or sponsored content.

Donate one hour’s wage per month—or whatever you can afford—today.