How Musk’s Paranoid Empire Really Works

The most powerful CEO in history is barely a person anymore. But it’s not just his X-addled brain that has transformed him. He has deeply integrated himself in the ‘cyborg collective’ – a world of electrons, brain implants, fantastical promises, financial systems, bots, and memes – he has made for himself.

Henry Ford gave his name to Fordism. According to Quinn Slobodian and Ben Tarnoff, we’re entering a globe-spanning era of capitalism we might soon call ‘Muskism’.

Those two are the authors of Muskism: A Guide for the Perplexed. It’s a whistle-stop tour of the world that made Musk, from the fortress futurism of Apartheid South Africa to the financial fabulations of the Bay Area. And, of course, the cyborg world that Musk is now making for us all.

They told me about what they see as Musk’s ongoing land grab in space, about what’s really going on with his plan for brain implants, how our supposed climate saviour became obsessed with prepping for the end of the world, and how Musk came to define an entirely new way of making technology – and not making it, but at least making it seem like you might.

Do Your Own Research is a new show about the systems that make modern life possible.

Music by Iglooghost.